While many pundits (us included) were expecting Samsung to reveal its rumored clamshell device, the Galaxy Z Flip, at its Unpacked 2020 event on February 11, the company has jumped the gun by fully revealing the device in a commercial aired during tonight's Oscars broadcast.
The commercial was spotted by The Verge editor-in-chief Nilay Patel, who managed to capture the TV spot and post it on his Twitter page – you can check the commercial below.
As you can see from the video above, Samsung's Galaxy Z Flip is mostly shown sitting on a table and folded at a 90-degree angle, allowing users to easily video chat and also view themselves, hands-free.
We'd previously heard reports that the device would be targeted at a younger female audience, and this commercial seems to back that up, particularly in the way it presents the phone in a similar fashion to the clamshell-style powder compact cases that reportedly inspired its design.
As pointed out by The Verge, small print is displayed during the commercial informing viewers that they “may notice a small crease in the center of the main screen, which is a natural characteristic of the screen.”
More on this breaking story as it develops...
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